Damson Madder

Damson Madder was born in the Spring of 2020. I'd been working in the fashion industry for years and had begun to become disillusioned by some of the bad practices that I saw going on behind the scenes. I wanted to focus on something slower, more considered, and more responsible; but where innovative and exciting design was still the driving force.

We started working with different recycled and organic fabric bases and experimenting with natural dyes. While we were testing out colours, some of our early favourites were called 'Damson' (plum) and 'Madder' (flower) - and so Damson Madder was born.